The 54th annual Giffoni Film Festival dedicated to children and youth cinema in the province of Salerno/Italy opened on Friday, 19 July, attracting many participants from every corner of the world. One hundred films were competing, and many guests arrived. The 5,000 “jurors” from 33 nations were the protagonists of this 54th international event which began as a film festival, but which now extends into the pluricultural and multimedia ambient. Over 100 films were competing from all over the world with 50 international directors present at the event. The 2024 festival had the theme: The illusion of distance between enthusiasm and amazement, immersing oneself in an atmosphere that has all the magical ingredients that can “improve the world”.
Cutting the ribbon and inaugurating the new Alberto Sordi Gallery was the president of the Campania Region in Salerno, Vincenzo De Luca. (The Alberto Sordi Gallery was built to serve as a Testimony of the Times Museum which will collect the history and memory of the town and commune of Giffone, in the province of Salerno.) Vincenzo De Luca while speaking to the young people at the Festival, launched a message of peace: and also a warning to avoid the alienation of social media, to live authentically, and to escape the logic of the herd.